The liberal A Better Wisconsin Together told WisPolitics today it’s added $2.3 million to its effort backing Crawford.

That includes $1.3 million in new TV buys. The group released one spot featuring Elon Musk that will run in the Milwaukee and Madison markets and will also target liberal voters on cable. 

The narrator in that spot says Musk bought his way to unelected power and with Schimel is now “trying to guy his way into our Supreme Court.” The narrator says Schimel could “open the door to Musk’s radical plans” that would hurt seniors, veterans and farmers while “ripping up our constitution.”

“On April 1, you can stop Musk’s extreme agenda by rejecting Brad Schimel for Wisconsin Supreme Court,” the narrator says to close the ad.

The group is running a separate spot in the Green Bay market over the closing week. The narrator in that ad says “Schimel let child sex predators off easy.” The narrator adds Schimel offered a plea deal to a pedophile after his defense attorney gave the prosecutor $5,000 in donations. The narrator adds Schimel pushed to dismiss a child sex abuse charge, calling it a “sweet bargain.”

“Brad Schimel, a sweet bargain for criminals, but a bad deal for Wisconsin families and too extreme for the Wisconsin Supreme Court,” the narrator said to close the spot.

The group also shared eight digital ads that are part of a new $1 million buy. They include: 

  • calling Schimel a coward, 
  • saying he goes to the highest bidder, 
  • saying he wants to bring back the 1849 abortion law, 
  • saying he suggested an assault “sounded like a first date,” 
  • saying with Schimel on the court there would be one less thing in the way of Elon Musk and Donald Trump, 
  • saying he would be the deciding vote on abortion rights, and
  • calling him bought and paid for by Musk. 

Another features media students talking about the race’s implication for abortion rights.

The new buys up the group’s investment in the race to $7.4 million.

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